Fit Family

Fitness club has a brand new look and it’s totally off grids. The owners had a specific request from me to create something quirky, unconventional and with tone of positive vibe. A logo without a human silhouette, a weight plates, only brushed font with a bit of underground details

Describing their members as one huge family, I had a creative freedom of designing some funny illustrations that would keep everyone inspired, encouraged and above all to make people laugh, but never quitting to reach their goals. With those 3 colors I created very vibrant identity, mixed with a pinch of pop-art.